社交网络Facebook,Twitter,Myspace改版前后用户眼球热力图

社交网络Facebook 的用户眼球热力图结论：

下面是关于Facebook Timeline的一些有趣结论，请注意结论文字来自Nick via，techfrom 呈现。

• 图片仍然是吸引人眼球的首要因素。在Facebook个人页面上，封面图片是第一个被注意到的元素。随后，参与者会花费更长时间在浏览Timeline的图片中。
• Facebook的广告在Timeline中获得了更多的注意。
• 在旧版中，约有43%的参与者注意到了“Sponsored stories”，而在新版中，Timeline模式下的广告被63%的参与者浏览到，有了显著的提升（个人感觉是因为广告模块在Timeline模式下做成了不随页面滚动的格式，浏览量自然提升了）。另外，参与者在不同的用户主页上花费了几乎相同的时间去浏览广告。
• 个人信息页面，雇主和地点信息在Timeline模式中得到了更多关注。参与者的停留时间从1.6s提升到了2.2s

社交网络Facebook,Twitter,Myspace改版前后用户眼球热力图详细如下：

社交网络 Facebook

Facebook的改版信息在为巩固帝国,继Timeline和Ticker后,Facebook本月发布开放图谱三部曲之社交分享按钮Actions有详细的解释和说明。

Facebook 视觉注意力分布

The map shows what study participants spend the most time looking at. The areas that are dark red were looked at most.

facebook不透明贴图（Opacity Map）请注意翻译词语不一定准确，仅参考

This is the same information from the previous slide presented in a different way. The clear areas are what people saw when they looked at the profiles.

Facebook 页面的用户注意力等级

Web Page Fixation Order refers to the order in which participants looked at different elements on the page.

Facebook 眼球停留时间分布

The numbers on this page refer to how much time, in seconds, passed before participants looked at each page element. It does not refer to how much time they spent looking at each element.

Facebook Timeline 社交网络facebook的时间线 眼球视觉化 统计

This slide shows both the percentage of participants who looked at each page element and the amount of time they spent looking at it.

Facebook Wall Facebook墙视觉化统计

Facebook ads get seen by even fewer people in the new format than they did in the old format. Participants spent on average about the same amount of time on both.

Twitter

Twitter rolled out a major redesign in December that rearranged page elements and added new features.

Twitter Visual Attention Level

In both profile designs, tweets get the most attention.

Twitter Opacity Map

Profile thumbnails got more attention when they moved from the left to the right.

Twitter Fixation Order

In both designs, participants looked toward the middle of the page first.

Twitter Average Time to First Fixation

On the old Twitter page, participants looked at tweets first. On the new page, people found the “who to follow” box first.

旧版 Twitter 眼球视觉化统计

Viewers spent the longest amount of time looking at tweets.

新版 Twitter 视觉化统计

Tweets also hold the most attention in the new version of Twitter.

上面是techfrom转载的来自mashable的用户眼球热力图分布情况。

社交网络 mySpace

MySpace overhauled its site last year to take it from “social network” to “social entertainment destination.”

MySpace 视觉化注意力等级分布

In both the old and new profile, the top photos get the most attention and the information on the right side the least.

MySpace Opacity Map （不透明贴图）

Faces get seen more than anything else on both of Lady Gaga’s profiles.

MySpace 眼球注意力等级分布

In both profiles, participants looked at the top of the page first and the lower right-hand corner last.

MySpace 眼球停留时间分布

On average it takes seven seconds to reach the column with activities.

新版 MySpace 视觉化统计

All participants noticed Lady Gaga on top of the profile, and on average that’s what they spent the most time looking at.

旧版 MySpace 视觉化统计

Before the revamp, study participants still noticed the top photo the most, but spent even more time looking at it. They noticed other information on the page such as contact information and tour dates even less.

ok，上面是[用户研究]之社交网络Facebook,Twitter,Myspace改版前后用户眼球热力图(3)

来源：http://www.techfrom.com/22063.html